Azel AmaechiSenior Product Designer
Azel Amaechi

Hi, I'm Azel

Senior Product Designer at Falda with 7 years designing complex enterprise workflows and consumer products in reinsurance, risk, fintech and health.

Most recently at Marsh (Guy Carpenter), where I built the GC Design System from zero and owned end-to-end design across 7 enterprise applications used daily by global teams in reinsurance, risk, and finance operations.

I also ship native iOS and macOS apps end-to-end, designed in Figma & Paper, built in SwiftUI. Most recent: Entraîne (macOS speaking practice tool) and Trackie (iOS health dashboard built on HealthKit).

Currently open to Senior Product Designer roles.

Experience

Throughout my career, I've worked with enterprises and startup companies to design digital products that are usable, scalable, and well-crafted. Here's a snapshot of my journey.

  • 2025 — Now

    Senior Product DesigneratFalda

    Provide end-to-end product design for early-stage SaaS founders in AI, fintech, security, and health, covering dashboards, onboarding flows, marketing sites, and design system foundations

  • 2023 — 2025

    Senior Product DesigneratMarsh (Guy Carpenter)

    Owned end-to-end product design across 7 enterprise applications used daily by global teams in reinsurance, risk, and finance operations. Built the GC Design System from zero, adopted by 5 application teams and cutting new-project startup time by 60%, and conducted technical interviews for product design hires.

  • 2022 — 2023

    Product DesigneratMoment Studio

    Designed end-to-end experiences for B2B fintech and SaaS clients, including dashboards, payment flows, and onboarding journeys, improving user engagement by 40% and mobile usability by 35%.

  • 2019 — 2021

    Product DesigneratALAT by Wema

    Designed 12+ feature releases for the ALAT iOS mobile banking app serving millions of daily users. Redesigned onboarding, payment, and loan application flows, increasing core task completion by 67% and engagement by 32%.

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Tech Stack

The tools that fuel my design process and keep me organized

  • FigmaFigma
  • FramerFramer
  • PaperPaper
  • CursorCursor
  • NotionNotion
  • GranolaGranola
  • DiaDia
  • EagleEagle

Outside of design

When I'm not designing, I'm either watching soccer or working on my passion for filmmaking & photography. I'm drawn to storytelling, rhythm, and visuals that leave a mark whether through user interfaces or cinematic videos

Contact

Ready to create something amazing together? I'd love to connect and discuss your project. Feel free to message me on LinkedIn or drop me an email at azel.ux@yahoo.com

Connect

You can contact me using the links below.